
Fueled by Vision and Grit
The Rebel Formula
Data isn’t just numbers—it’s your roadmap to smarter systems, sustainable growth, and decisions rooted in clarity. I specialize in transforming chaos into calm, crafting streamlined processes that reflect the unique rhythm of your business. No cookie-cutter solutions here—every strategy is tailored to your vision, your goals, and the real challenges you face. With decades of experience in management, analytics, and systems implementation—including custom data automation using Python—I build solutions that solve problems and support meaningful, lasting growth.
Work shouldn’t consume your life. Your business should support the life you want—not the other way around. My approach blends strategy with mindfulness, balance, and efficiency—principles I live by daily. Together, we’ll build a business that thrives with intention and gives you the freedom to live fully, lead boldly, and stay rooted in what matters most.
the ingredients
the road rebel
About Me
I’m Sonja—a traveler, problem-solver, yogi, and unapologetic lover of adventure. I’ve spent the past 3 years absorbing experiences and inspiration, driving across the country, and living in Airbnbs from coast to coast. The open road has fueled my love for discovery and reinforced my belief that the best solutions are found outside the box.
When I’m not behind a laptop building smarter business systems, you’ll find me embracing my passions—whether it’s riding motorcycles, practicing yoga, or getting lost in the beauty of a well-structured spreadsheet. Tattoos tell my story, data speaks my language, and love lights my path.
I’m also a proud mom to a kickass son who travels the country as a union welder alongside his wife and my grand-puppy, Moose. Watching him carve out his own adventurous path is one of my greatest joys.
I bring the same grit, curiosity, and rebellious spirit that I apply to my life into everything I do. Let’s find a way to turn your challenges into opportunities and write the next chapter of your business story together.


Well-behaved women rarely make history.
LAUREL THATCHER ULRICH
