Client Spotlight: Ludex -- Revolutionizing Collectibles for the Next Generation

A Passion for Collecting, Fueled by Innovation

At the heart of every successful startup lies a story of passion and ingenuity. For Ludex, it began with founder Brian Ludden, a lifelong athlete and avid collector, who combined his love of sports and entrepreneurial spirit to tackle a growing problem in the collectibles space. Together with co-founder Heather Denniston, Brian set out to reimagine the way collectors interact with their treasures, creating a platform that’s changing the game for enthusiasts everywhere.

The Story Behind Ludex

Brian’s love for sports and card collecting started at a young age, evolving into a lifelong passion that he hoped to share with his son. Like many collectors, Brian faced the frustrations of identifying and valuing sports cards—a process that often felt more like a chore than a beloved hobby. The turning point came when he and his son attempted to find the value of a prized card: a Derek Jeter 1993 Upper Deck rookie card.

What should have been an exciting moment between father and son turned into a tedious ordeal. Sorting through endless catalogs of data just to identify the card left Brian wondering: Why isn’t there a better way?

Determined to make card collecting fun and accessible again, Brian began his quest to find a solution. Despite extensive research, he discovered that no technology existed to address the inefficiencies plaguing the collectibles world. That’s when the idea for Ludex was born—a platform designed to simplify the process of identifying, valuing, and organizing collections.

A Visionary Team

Brian didn’t embark on this journey alone. With the help of Heather Denniston, an experienced entrepreneur and strategic leader, the Ludex team brought their vision to life. Together, they combined Brian’s deep knowledge of the sports market and Heather’s expertise in business growth to build a platform that meets the needs of modern collectors.

A Revolution in Collecting

Ludex is more than just an app; it’s a game-changer for collectors of all experience levels. By leveraging cutting-edge technology, including AI-driven image recognition, Ludex allows users to scan their cards and instantly identify their value. No more sifting through catalogs or relying on outdated methods—Ludex provides collectors with a fast, accurate, and user-friendly experience.

Since its launch in June 2022, Ludex has achieved impressive milestones:

• 2 million registered users

• 23K premium subscribers

• 80K new users per month

• 200 million scanned cards using their AI

These numbers are a testament to Ludex’s ability to solve real problems for collectors while building a community of passionate users.

Carrying the Spirit of Collecting Forward

Ludex has continued to grow and innovate, earning recognition as a leader in the collectibles space. The platform has not only simplified collecting but also reinvigorated the hobby for enthusiasts of all ages.

But for Brian and Heather, the journey is about more than business success—it’s about bringing the joy of collecting to the next generation. By making card collecting approachable, efficient, and fun, Ludex honors the timeless spirit of the hobby while paving the way for the future.

Discover Ludex

Ludex is proof of what happens when passion meets innovation. Thanks to Brian’s vision, Heather’s leadership, and the relentless pursuit of a better way, collectors everywhere can enjoy their hobby with ease and confidence.

To learn more about Ludex and experience the platform for yourself, visit www.ludex.com.